Another Year Gone, And What Have I Done?
The title reminds me of some nursery rhymes I was reading to my kids the other day, where the words rhyme in spelling but not when actually spoken. I ended up trying them out in different crazy accents until I found one that worked!
So a year’s gone by since my last post and I could easily give up on this blog altogether because I really don’t have the time for it, but I’ve had a burst of renewed enthusiasm so here I am.
I’ve spent the last year focussing on my main software business which has done well. Of course, it could always be better and I’m about to put a lot more effort into marketing the business (mostly online). However, I’ve noticed a significant levelling off or even a downturn in business over the past few months. I haven’t worked out yet whether it’s due to the current state of the global enonomy or other factors. What I do know is that I’m concerned about being reliant on this one income stream and want to try a little side project.
If you’ve read any of my earlier posts, you’ll see that, a year or so ago, I was planning a niche info project (something I was calling my “Mercury Project”), but that still hasn’t really got started because I’ve been so busy with the software business.
The trouble with Mercury is that there’s no existing info products out in the marketplace to sell as an affiliate to get started. There are plenty of associated sites selling related hard goods so I know the market is potentially quite strong. But, as an info product marketer, it would mean creating my own product.
That’s fine because it’s what I really want to do but the niche is a bit like “how to build a summer house” and the way I want to create my product is to actually build that “summer house” and then show step-by-step how it’s done.
Except that my “summer house” (the actual Mercury Project) is going to take me years to build and I can’t wait that long!
Well, I have a new plan brewing and with my new early morning “get ready for the day” fitness routine, I’m getting fairly excited about the prospect.
I’ll write more about it soon (I promise)…