Rich Schefren’s Coaching Program – Do I Or Don’t I?
Right now I have 1 hour, 37 minutes, 9 seconds and 742 milliseconds to decide!
It was a month ago that Rich Schefren’s “Interenet Business Manifesto” was released as part of a big launch for his coaching program (that’s “programme” to all you fellow Brits).
I’d decided that the coaching would be too expensive for me so didn’t pay much attention to the actual launch (besides which I was away on holiday at the time). The 150 slots sold out in 2 hours and 14 minutes so I missed my chance to find out the actual cost but I would guess around $10K.
Now the interesting thing is that, with such apparent high demand, he’s decided to open up a second coaching program for 1000 people without the 1-on-1 mentoring. It’s much more affordable at $397 a month for 12 months. That’s still a lot of money but there’s a cancellation option each month if things are not working out.
The claim is that this was an after-thought due to such high demand but the cynical among you might think that this was planned all along. Especially when you do the maths and realise that he will make 4 times as much from this than from the 1-on-1 coaching if everyone stays the full 12 months!
So here’s the thing, I’m very impressed with what Rich has put out so far and I think he could help my business. Co-incidentally, I’ve just finished reading Michael Gerber’s “The E-Myth Revisited” and he teaches along similar lines. It’s about building the business by freeing your own time up from doing ‘everything’ and getting other people to step in and do most of the grunt work, either as employees or through outsourcing. Before that can happen, you have to create strategies for the business and systemise its operations.
It all makes a lot of sense but I’m not sure (a) whether I can afford the monthly fee at this stage, (b) whether I’m really ready to accept the inevitable and dive right into this, (c) whether I can’t just apply what I’ve learned so far and progress at my own pace, (d) whether I really want to complicate (simplify?) my business in that way as it’s not what I originally envisaged, (e) whether my business can cope with the cashflow problems of getting others involved without getting further finance, and (f) a whole bunch of other things.
I’m seriously tempted because it may be just the push I need to move my business forward. Well, according to the countdown on the web site, I now have 1 hour, 24 minutes, 17 seconds and 486 milliseconds to decide…
Actually, the countdown on the site (www.strategicprofits.com/system) is cool but Rich has also chosen to show a count of the number of available slots remaining. This is a scarcity tactic. As people see the number going down, they are likely to rush to join so that they don’t miss out.
But this is a double edged sword, especially when the expectation of demand has been pumped up and, dare I say, hyped up. In Rich’s case, the number quickly went down from 1000 to about 650. But in the last 24 hours, only about 60 slots have been sold and it currently stands at 572. That’s more than half available with just over an hour to go.
It makes me think that while hundreds of people think it’s a good thing, hundreds of thousands of others don’t. It makes me think that it won’t sell out and so I’ll think a bit more about my decision.
But maybe if I haven’t jumped on it yet, my decision has already been made unconsciously. But there’s still time….