Trying To Stay Focussed And The Business Growth System
I have to admit that I found Module 2 quite tough. I’m starting to get my head around being a “Mediator” and what that means for my business but it’s still all a bit wooly.
Yesterday, I managed to stay very focussed on my business and got a lot done in double-quick time. As a reward to myself, I listened to the Module 3 call. It may not sound like much of a reward, working through nearly 2 hours of audio and 150 presentation slides, but I was really looking forward to it and this gave me some much needed motivation to get my other tasks for the day done and out of the way.
This module was much more to my liking. Much more concrete. I could see exactly where it fitted in and how it would impact my business. I got very inspired and fired up to think about my niche area, my vision, mission, values and beliefs. I got started on it late last night and made further headway this morning.
It was about then that I had a bit of a relapse…
Maybe it’s something I had at the weekend (I have a nasty food intolerance that can knock me right out of whack if I’m not careful) but I’ve been feeling very run down ever since. I took my eye off the ball this morning and suffered the consequences.
So what happened?
A new ‘business opportunity’ arrived in the post from our good friends Andrew Reynolds and Tim Lowe and I basically spent (wasted?) most of the morning looking at it and getting myself into a flap about what to do.
I’ve been following Mr. Reynolds for many years and can see that it could be a good opportunity for the right person. It’s essentially a training day on how to take $135,000 worth of new info products and sell them with ongoing mentoring to help follow it through. Such a brief summary doesn’t do it justice but I don’t want to give any more details here. That’s not really the point of this.
The real point is the problem it presented. And the problem was this: I was very tempted to take the offer.
Now one of the things about being on Rich Schefren’s Business Growth System is that he tries to get you to focus on just one business or project at a time. When you do that, your one focus becomes all that matters and you become immune to the multitude of ‘opportunities’ that come knocking. You might miss something good but that’s a million times better than trying to do two things or, worse, trying to grab every opportunity that comes along. That only leads to doom and failure. I should know.
Of course I could take on this new business and do quite well from it. After all, I’ve been studying it for the last 2 years or so and I know exactly what needs to be done.
But if I did, I would end up losing focus on my existing business or perhaps even abandoning it altogether. This is the business I’ve spent the last 3 years building up. The business I’m only just scratching the surface of its full potential. The business I was so fired up about first thing this morning.
What was I thinking?
Well, the offer is now in its rightful place in the bin (that’s ‘trash’ for all you States-siders). And I’m happy about that. Focus has been restored. I can breathe deeply and relax again.
But not too much, there’s work to be done…
(Go on, leave a comment, you know you want to!)

This is a great blog, you really know how to write and make it interesting. Which is why I am very surprised that you haven’t “made it” yet!
Thanks,
Ben
Comment by Ben — 13 October 2006 @ 10:30 pm
Ben, thanks very much for your kind words. I wish I had time to blog more often. There’s a lot I want to write about.
I’m slowly learning from my past mistakes and it’s only a matter of time before I do “make it”. If I keep at it long enough, I’m bound to succeed at some point.
I think the main reason I haven’t done so yet is because I’ve had difficulty sticking at one thing long enough to see it through and make it work.
My main business I’ve been working on for over 3 years but it’s been mixed in with other “sideline” opportunities. Now I’m trying to concentrate on just that one business and, so long as I haven’t chosen a totally dead-end niche (which is always a possibility), I should get somewhere with it!
Jonathan
Comment by Jonathan — 15 October 2006 @ 2:33 pm