A journey from Internet marketing stasis to business mastery and financial freedom (I hope)

Sometimes I come across something while surfing or reading email that has a profound affect on the way I think about things.

This time it came in an email from Mike Filsaime. I’m on a few of his email lists and I usually ignore the deluge of emails I get from him every day but this one caught my attention.

Rich Schefren is another one of those mega success stories that I’ve never heard of (and no, as much as I’d like to sometimes, I haven’t been hiding under a rock). He’s just put out a “Manifesto” document that’s “shaking the Internet Marketing world”.

If you can look past the marketing hype surrounding this document (which is essentially trying to promote a very expensive and exclusive coaching programme), there’s some amazing insights in there.

You should download it and read it yourself but here’s a brief summary based on my first read through (I’ve probably missed some stuff):

1. The typical Internet Marketing business is absurdly complex and it doesn’t have to be that way (not sure how yet). There’s a very funny (not so funny) chart that shows this.
2. Have a vision and create strategies to achieve it rather than jump on every opportunity. Be an Entrepreneur rather than an Opportunist (yep, that sounds like me).
3. Stop collecting tactics and only buy products & services that support your strategies (me again!).
4. Know the value of your time and plan to increase it (there’s a worksheet that goes into this in detail).
5. Build a business around scalability and leverage. That means creating systems and getting the most out of the work that you do.
6. Create multiple products for a single niche rather than single products for multiple niches for maximum leverage.
7. Use outsourcing to free your time and don’t out-task (the difference is explained in the document). Outsource tasks that cost less than your time value.
8. Create process maps for everything you do and use them to continually improve your processes.
9. Try to create metrics for each activity and relationship to make it easier to gauge performance.

There’s apparently going to be some follow up videos so it’s well worth your name and email address to get on yet another list to get the document. You can always unsubscribe later (yeah, like I always don’t).

Anyway, here’s the link to opt-in and download (not an affiliate link):
http://www.strategicprofits.com/manifesto/

Enjoy!